Rock County, WI

County

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2021 Population
163,522
0.609% 1-year growth
US Senator
Ron Johnson
Republican Party
US Senator
Tammy Baldwin
Democratic Party
2021 Median Age
39.8
0% 1-year change
2021 Poverty Rate
10.3%
15.4% 1-year decrease
2021 Median Household Income
$65,518
10.1% 1-year growth
2021 Median Property Value
$165,800
5.74% 1-year growth
2021 Employed Population
81,112
1.24% 1-year growth

About

In 2021, Rock County, WI had a population of 164k people with a median age of 39.8 and a median household income of $65,518. Between 2020 and 2021 the population of Rock County, WI grew from 162,532 to 163,522, a 0.609% increase and its median household income grew from $59,519 to $65,518, a 10.1% increase.

The 5 largest ethnic groups in Rock County, WI are White (Non-Hispanic) (81.3%), Black or African American (Non-Hispanic) (4.7%), Other (Hispanic) (3.99%), White (Hispanic) (3.15%), and Two+ (Non-Hispanic) (3.06%).

None of the households in Rock County, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

97.3% of the residents in Rock County, WI are U.S. citizens.

The largest universities in Rock County, WI are Blackhawk Technical College (690 degrees awarded in 2021), Beloit College (325 degrees), and First Class Cosmetology School (41 degrees).

In 2021, the median property value in Rock County, WI was $165,800, and the homeownership rate was 69.2%.

Most people in Rock County, WI drove alone to work, and the average commute time was 23 minutes. The average car ownership in Rock County, WI was 2 cars per household.

geosearchPopulation & Diversity

Rock County, WI is home to a population of 164k people, from which 97.3% are citizens. As of 2021, 4.68% of Rock County, WI residents were born outside of the country (7.65k people).

In 2021, there were 17.3 times more White (Non-Hispanic) residents (133k people) in Rock County, WI than any other race or ethnicity. There were 7.69k Black or African American (Non-Hispanic) and 6.52k Other (Hispanic) residents, the second and third most common ethnic groups.

Citizenship

97.3%
2021 Citizenship
97.4%
2020 Citizenship

As of 2021, 97.3% of Rock County, WI residents were US citizens, which is higher than the national average of 93.4%. In 2020, the percentage of US citizens in Rock County, WI was 97.4%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Rock County, WI compared to that of it's neighboring and parent geographies.

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Race and Ethnicity

The 3 largest ethnic groups in Rock County, WI
  1. White (Non-Hispanic)
    133k ± 288
  2. Black or African American (Non-Hispanic)
    7.69k ± 479
  3. Other (Hispanic)
    6.52k ± 994
9.37%
Hispanic Population
15.3k people

In 2021, there were 17.3 times more White (Non-Hispanic) residents (133k people) in Rock County, WI than any other race or ethnicity. There were 7.69k Black or African American (Non-Hispanic) and 6.52k Other (Hispanic) residents, the second and third most common ethnic groups.

9.37% of the people in Rock County, WI are hispanic (15.3k people).

The following chart shows the 7 races represented in Rock County, WI as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the County level, so we are showing data for Wisconsin.
Most Common Origin
  1. Mexico
    83,507 ± 7,044 people
  2. India
    24,549 ± 3,839 people
  3. China
    15,404 ± 3,043 people

In 2021, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 83,507 Wisconsin residents, followed by India with 24,549 and China with 15,404.

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Foreign-Born Population

4.68%
2021 Foreign-Born Population
7.65k people
4.54%
2020 Foreign-Born Population
7.38k people

As of 2021, 4.68% of Rock County, WI residents (7.65k people) were born outside of the United States, which is lower than the national average of 13.6%. In 2020, the percentage of foreign-born citizens in Rock County, WI was 4.54%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Rock County, WI compared to that of it's neighboring and parent geographies.

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Veterans

Most Common Service Period
  1. Vietnam
    3,457 ± 373
  2. Gulf War (2001-)
    1,503 ± 295
  3. Gulf War (1990s)
    1,265 ± 265

Rock County, WI has a large population of military personnel who served in Vietnam, 2.3 times greater than any other conflict.

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briefcaseEconomy

The economy of Rock County, WI employs 81.1k people. The largest industries in Rock County, WI are Manufacturing (17,358 people), Health Care & Social Assistance (11,114 people), and Retail Trade (10,017 people), and the highest paying industries are Mining, Quarrying, & Oil & Gas Extraction ($93,088), Utilities ($77,857), and Finance & Insurance ($58,179).

Males in Wisconsin have an average income that is 1.33 times higher than the average income of females, which is $53,441. The income inequality in Wisconsin (measured using the Gini index) is 0.443, which is lower than than the national average.

Occupations

81.1k
2021 Value
± 2,037
1.24%
1 Year growth
± 3.47%

From 2020 to 2021, employment in Rock County, WI grew at a rate of 1.24%, from 80.1k employees to 81.1k employees.

The most common job groups, by number of people living in Rock County, WI, are Production Occupations (10,075 people), Office & Administrative Support Occupations (9,452 people), and Management Occupations (7,376 people). This chart illustrates the share breakdown of the primary jobs held by residents of Rock County, WI.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for false.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Employment by Industries

81.1k
2021 Value
± 2,037
1.24%
1 Year growth
± 3.47%

From 2020 to 2021, employment in Rock County, WI grew at a rate of 1.24%, from 80.1k employees to 81.1k employees.

The most common employment sectors for those who live in Rock County, WI, are Manufacturing (17,358 people), Health Care & Social Assistance (11,114 people), and Retail Trade (10,017 people). This chart shows the share breakdown of the primary industries for residents of Rock County, WI, though some of these residents may live in Rock County, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$46,375
Median earning men ± $1,708
$33,138
Median earning women ± $1,061

The industries with the best median earnings for men in 2021 are Finance & Insurance, & Real Estate & Rental & Leasing ($67,083), Public Administration ($63,994), and Transportation & Warehousing, & Utilities ($59,283).

The industries with the best median earnings for women in 2021 are Public Administration ($47,855), Finance & Insurance, & Real Estate & Rental & Leasing ($45,909), and Wholesale Trade ($41,063).

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Employment by Industry Sector

Data is only available at the state level. Showing data for false.
Y-Axis
2.75%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 155M people employed in Wisconsin. This represents a 2.75% increase in employment when compared to February 2022.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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Establishments by Size

The industries with the most establishments
  1. 985
    Manufacturing
  2. 973
    Educational Services, Health Care & Social Assistance
  3. 706
    Finance & Insurance, and Real Estate, Rental & Leasing

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

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Payroll by Industry Sector

The industries with the highest total annual payroll
  1. $2.12M
    Manufacturing
  2. $1.31M
    Educational Services, Health Care & Social Assistance
  3. $368k
    Professional, Scientific & Management, and Administrative & Waste Management Services

The chart shows the total annual payroll and the average annual payroll by industry.

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Domestic Production & Consumption

Domestic production and consumption consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.
Top Domestic Production in Dollars
  1. $43.6B
  2. $37.7B
  3. $34.3B

In 2020, the top outbound Wisconsin product (by dollars) was Other foodstuffs with $43.6B, followed by Mixed freight ($37.7B) and Machinery ($34.3B).

The following chart shows the share of these products in relation to all outbound Wisconsin products.

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Domestic Trade Growth

Showing data for Wisconsin.
$348B
2020 Value in Wisconsin
$614B
Projected 2050 Value in Wisconsin
76.2% growth

In 2020, total outbound Wisconsin trade was $348B. This is expected to increase 76.2% to $614B by 2050.

The following chart shows how the domestic outbound Wisconsin trade is projected to change in comparison to its neighboring states.

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Interstate Trade

Interstate trade consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.
Most Common Trade Partners
  1. $35.8B
  2. $17.7B
  3. $15.4B

In 2020, the top outbound Wisconsin domestic partner for goods and services (by dollars) was Illinois with $35.8B, followed by Minnesota with $17.7B and Michigan and $15.4B.

The following map shows the amount of trade that Wisconsin shares with each state (excluding itself).

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flagCivics

In the 2020 presidential election, the popular vote in Rock County, WI went to Joseph R Biden Jr. with 54.7% of the vote. The runner-up was Donald J. Trump (43.5%), followed by Jo Jorgensen (1.28%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.
Ron Johnson
Senator from Wisconsin3
Assumed office on January 3, 2011
Tammy Baldwin
Senator from Wisconsin1
Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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US Representatives from Wisconsin

Wisconsin is currently represented by 8 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Wisconsin have changed over time starting in 2008.

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learningEducation

In 2021, universities in Rock County, WI awarded 1,084 degrees. The student population of Rock County, WI in 2021 is skewed towards women, with 1,318 male students and 2,300 female students.

Most students graduating from Universities in Rock County, WI are White (735 and 72.2%), followed by Hispanic or Latino (129 and 12.7%), Black or African American (51 and 5.01%), and Unknown (51 and 5.01%).

The largest universities in Rock County, WI by number of degrees awarded are Blackhawk Technical College (690 and 63.7%), Beloit College (325 and 30%), and First Class Cosmetology School (41 and 3.78%).

The most popular majors in Rock County, WI are Nursing Assistant & Patient Care Assistant (247 and 22.8%), Emergency Medical Technician (EMT Paramedic) (60 and 5.54%), and Registered Nursing (57 and 5.26%).

The median tuition cost in Rock County, WI for private four year colleges is $54,184.

Applicants, Admissions & Enrolled

University
Measure

In 2021 in Rock County, WI, the percentage of applicants admitted was 67.3%, while the percentage of admitted who enrolled was 13.1%. The number of students enrolled in 2021 was 3,618 (36.4% men and 63.6% women).

The line chart  shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

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Enrollments by Gender and Races

Universities

In 2021 there were 3,618 students enrolled in Rock County, WI, 36.4% men and 63.6% women.

By race, the largest number of students enrolled was concentrated in White with 2,373 records, of which 63.5% were women and 36.5% men.

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Concentrations

Most Common
  1. 23 degree-majors awarded
  2. 21 degree-majors awarded
  3. 20 degree-majors awarded

In 2021, the most common concentation for Bachelors Degree recipients in Rock County, WI was General Biological Sciences with 23 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Rock County, WI according to their major.

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Universities

Gender
Race
Largest Universities by degrees awarded
  1. 690 degrees awarded
  2. 325 degrees awarded
  3. 41 degrees awarded

In 2021, the institution with the largest number of graduating students was Blackhawk Technical College with 690 degrees awarded.

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Student Diversity

University

In 2021, 291 men were awarded degrees from institutions in Rock County, WI, which is 0.367 times less than the 793 female students who received degrees in the same year.

In 2021 the most common race/ethnicity group awarded degrees at institutions was White students. These 735 degrees mean that there were 5.7 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 129 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Average Net Price by Sector

Universities

Private not-for-profit, 4-year or above ($54,184) is the sector with the highest median state tuition in 2021.

Private not-for-profit, 4-year or above ($496) is the sector with the highest median state fee in 2021.

Public, 2-year ($1,973) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

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Educational Pyramid

Data is only available at the state level. Showing data for Wisconsin.
Measure

In 2021, 0.664% of men over 25 years of age had not completed any academic degree (no schooling), while 0.589% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

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Educational Attainment

Data is only available at the state level. Showing data for Wisconsin.
Race

The most common educational levels obtained by the working population in 2021 were High School or Equivalent (1.4M), Some college (1.03M), and Bachelors Degree (900k).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

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homeHousing & Living

The median property value in Rock County, WI was $165,800 in 2021, which is 0.677 times smaller than the national average of $244,900. Between 2020 and 2021 the median property value increased from $156,800 to $165,800, a 5.74% increase. The homeownership rate in Rock County, WI is 69.2%, which is approximately the same as the national average of 64.6%.

People in Rock County, WI have an average commute time of 23 minutes, and they drove alone to work. Car ownership in Rock County, WI is approximately the same as the national average, with an average of 2 cars per household.

Median household income in Rock County, WI is $65,518. In 2021, the tract with the highest Median Household Income in Rock County, WI was Census Tract 13.03 with a value of $105,437, followed by Census Tract 27 and Census Tract 30.02, with respective values of $82,300 and $81,917.

In 2022, 12.7% of the population was living with severe housing problems in Rock County, WI. From 2014 to 2022, the indicator declined 1.59%.

Property

$165,800
Median Property Value 2021
±$2,099
$45,717
Median Property Taxes
±$1,376

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Rock County, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Rock County, WI compared to it's parent and neighbor geographies.

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Rent vs Own

69.2%
Homeownership
2021
62.8%
Homeowners with Mortgage
2021

In 2021, 69.2% of the housing units in Rock County, WI were occupied by their owner. This percentage grew from the previous year's rate of 68.4%.

This chart shows the percentage of owner in Rock County, WI compared it's parent and neighboring geographies.

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Income by Location

Use the dropdown to filter by race/ethnicity.
Race/Ethnicity
Highest Median Household Income (Total)
  1. Census Tract 13.03
  2. Census Tract 27
  3. Census Tract 30.02

In 2021, the tract with the highest Median Household Income (Total) in Rock County, WI was Census Tract 13.03 with a value of $105,437, followed by Census Tract 27 and Census Tract 30.02, with respective values of $82,300 and $81,917.

The following map shows all of the tracts in Rock County, WI colored by their Median Household Income (Total).

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Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$65,518
Median Household Income
± $1,314
66k
Number of Households
± 1,858

In 2021, the median household income of the 66k households in Rock County, WI grew to $65,518 from the previous year's value of $59,519.

The following chart displays the households in Rock County, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for Rock County, WI is from Wisconsin.
0.443
2021 Wage GINI in Wisconsin
0.445
2020 Wage GINI in Wisconsin

In 2021, the income inequality in Wisconsin was 0.443 according to the GINI calculation of the wage distribution. Income inequality had a 0.429% decline from 2020 to 2021, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.478. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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Commuter Transportation

Most Common Commute in 2021
  1. Drove Alone (82.7%)
  2. Carpooled (8.42%)
  3. Worked At Home (5.5%)

In 2021, 82.7% of workers in Rock County, WI drove alone to work, followed by those who carpooled to work (8.42%) and those who worked at home (5.5%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

23 minutes
Average Travel Time

Using averages, employees in Rock County, WI have a shorter commute time (23 minutes) than the normal US worker (26.8 minutes). Additionally, 1.66% of the workforce in Rock County, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Rock County, WI compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Rock County, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Rock County, WI have 2 cars.

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Severe Housing Problems

In 2022, 12.7% of the population was living with severe housing problems in Rock County, WI. From 2014 to 2022, the indicator declined 1.59%.

The graph shows the trend of the percentage of the population living with severe housing problems.

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Poverty & Diversity

10.3% of the population for whom poverty status is determined in Rock County, WI (16.5k out of 160k people) live below the poverty line, a number that is lower than the national average of 12.6%. The largest demographic living in poverty are Females 25 - 34, followed by Males 6 - 11 and then Females 55 - 64.

The most common racial or ethnic group living below the poverty line in Rock County, WI is White, followed by Hispanic and Black.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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Children in Poverty

In 2022, 12.2% of the children was living in poverty in Rock County, WI. From 2014 to 2022, the indicator declined 10.4%.

The graph shows the trend of the percentage of the children living in poverty.

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Crimes & Accidents

Indicator

In 2022, the number of reported violent crimes offenses per 100,000 population was 231 in Rock County, WI. From 2014 to 2022, the indicator declined 16 per 100,000 population.

The graph shows the trend in the number of reported violent crimes offenses per 100,000 population.

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pulseHealth

94.4% of the population of Rock County, WI has health coverage, with 53% on employee plans, 15.2% on Medicaid, 12.5% on Medicare, 12.8% on non-group plans, and 1.02% on military or VA plans.

Primary care physicians in Rock County, WI see 2017 patients per year on average, which represents a 1.41% increase from the previous year (1989 patients). Compare this to dentists who see 1418 patients per year, and mental health providers who see 502 patients per year.

By gender, of the total number of insured persons, 48.7% were men and 51.3% were women.

Patient to Clinician Ratios

2,017 to 1
Patient to Primary Care Physician Ratio in Rock County, WI

Primary care physicians in Rock County, WI see an average of 2,017 patients per year. This represents a 1.41% increase from the previous year (1,989 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Rock County, WI in comparison to its neighboring geographies.

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Health Care Diversity

In 2021, insured persons according to age ranges were distributed in 24.6% under 18 years, 19.4% between 18 and 34 years, 39.7% between 35 and 64 years, and 16.3% over 64 years.

By gender, of the total number of insured persons, 48.7% were men and 51.3% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

5.59%
Uninsured
53%
Employer Coverage
15.2%
Medicaid
12.5%
Medicare
12.8%
Non-Group
1.02%
Military or VA

Between 2020 and 2021, the percent of uninsured citizens in Rock County, WI declined by 2.04% from 5.71% to 5.59%.

The following chart shows how the percent of uninsured individuals in Rock County, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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Health Outcomes

Indicator

In 2022, the number of deaths among residents under age 18 per 100,000 population was 48 in Rock County, WI.

The graphic shows the trend of the indicator in Rock County, WI.

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Health Behaviors

Indicator

In 2022, the percentage of the adult population (age 18 and older) that reports a body mass index (BMI) greater than or equal to 30 kg/m2 (age-adjusted) was 36.5% in Rock County, WI.

The graphic shows the trend of the indicator in Rock County, WI.

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Clinical Care

Indicator

In 2022, the percentage of population under age 65 without health insurance was 6.99% in Rock County, WI.

The graphic shows the trend of the indicator in Rock County, WI.

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