Wisconsin Rapids-Marshfield, WI

Metropolitan Statistical Area (MSA)

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2021 Population
74,107
1.67% 1-year growth
US Senator
Ron Johnson
Republican Party
US Senator
Tammy Baldwin
Democratic Party
2021 Median Age
43.4
1.14% 1-year decrease
2021 Poverty Rate
10.2%
4.46% 1-year increase
2021 Median Household Income
$57,996
4.15% 1-year growth
2021 Median Property Value
$137,300
2.69% 1-year growth
2021 Employed Population
35,628
0.934% 1-year decline

About

In 2021, Wisconsin Rapids-Marshfield, WI had a population of 74.1k people with a median age of 43.4 and a median household income of $57,996. Between 2020 and 2021 the population of Wisconsin Rapids-Marshfield, WI grew from 72,892 to 74,107, a 1.67% increase and its median household income grew from $55,684 to $57,996, a 4.15% increase.

The 5 largest ethnic groups in Wisconsin Rapids-Marshfield, WI are White (Non-Hispanic) (91.4%), Asian (Non-Hispanic) (2.1%), Two+ (Non-Hispanic) (1.96%), White (Hispanic) (1.53%), and Other (Hispanic) (0.969%).

None of the households in Wisconsin Rapids-Marshfield, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

98.8% of the residents in Wisconsin Rapids-Marshfield, WI are U.S. citizens.

The largest universities in Wisconsin Rapids-Marshfield, WI are Mid-State Technical College (965 degrees awarded in 2021).

In 2021, the median property value in Wisconsin Rapids-Marshfield, WI was $137,300, and the homeownership rate was 72.7%.

Most people in Wisconsin Rapids-Marshfield, WI drove alone to work, and the average commute time was 20.4 minutes. The average car ownership in Wisconsin Rapids-Marshfield, WI was 2 cars per household.

Wisconsin Rapids-Marshfield, WI borders Stevens Point, WI and Wausau, WI.

geosearchPopulation & Diversity

Wisconsin Rapids-Marshfield, WI is home to a population of 74.1k people, from which 98.8% are citizens. As of 2021, 2.15% of Wisconsin Rapids-Marshfield, WI residents were born outside of the country (1.6k people).

In 2021, there were 43.5 times more White (Non-Hispanic) residents (67.8k people) in Wisconsin Rapids-Marshfield, WI than any other race or ethnicity. There were 1.56k Asian (Non-Hispanic) and 1.45k Two+ (Non-Hispanic) residents, the second and third most common ethnic groups.

Citizenship

98.8%
2021 Citizenship
98.8%
2020 Citizenship

As of 2021, 98.8% of Wisconsin Rapids-Marshfield, WI residents were US citizens, which is higher than the national average of 93.4%. In 2020, the percentage of US citizens in Wisconsin Rapids-Marshfield, WI was 98.8%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Wisconsin Rapids-Marshfield, WI compared to that of it's neighboring and parent geographies.

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Race and Ethnicity

The 3 largest ethnic groups in Wisconsin Rapids-Marshfield, WI
  1. White (Non-Hispanic)
    67.8k ± 239
  2. Asian (Non-Hispanic)
    1.56k ± 113
  3. Two+ (Non-Hispanic)
    1.45k ± 274
3.35%
Hispanic Population
2.49k people

In 2021, there were 43.5 times more White (Non-Hispanic) residents (67.8k people) in Wisconsin Rapids-Marshfield, WI than any other race or ethnicity. There were 1.56k Asian (Non-Hispanic) and 1.45k Two+ (Non-Hispanic) residents, the second and third most common ethnic groups.

3.35% of the people in Wisconsin Rapids-Marshfield, WI are hispanic (2.49k people).

The following chart shows the 7 races represented in Wisconsin Rapids-Marshfield, WI as a share of the total population.

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Global Diversity

The PUMS dataset is not available at the MSA level, so we are showing data for Wisconsin.
Most Common Origin
  1. Mexico
    83,507 ± 7,044 people
  2. India
    24,549 ± 3,839 people
  3. China
    15,404 ± 3,043 people

In 2021, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 83,507 Wisconsin residents, followed by India with 24,549 and China with 15,404.

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Foreign-Born Population

2.15%
2021 Foreign-Born Population
1.6k people
2.37%
2020 Foreign-Born Population
1.73k people

As of 2021, 2.15% of Wisconsin Rapids-Marshfield, WI residents (1.6k people) were born outside of the United States, which is lower than the national average of 13.6%. In 2020, the percentage of foreign-born citizens in Wisconsin Rapids-Marshfield, WI was 2.37%, meaning that the rate has been decreasing.

The following chart shows the percentage of foreign-born residents in Wisconsin Rapids-Marshfield, WI compared to that of it's neighboring and parent geographies.

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Veterans

Most Common Service Period
  1. Vietnam
    2,111 ± 277
  2. Gulf War (1990s)
    788 ± 209
  3. Gulf War (2001-)
    694 ± 152

Wisconsin Rapids-Marshfield, WI has a large population of military personnel who served in Vietnam, 2.68 times greater than any other conflict.

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briefcaseEconomy

The economy of Wisconsin Rapids-Marshfield, WI employs 35.6k people. The largest industries in Wisconsin Rapids-Marshfield, WI are Health Care & Social Assistance (7,384 people), Manufacturing (6,352 people), and Retail Trade (4,482 people), and the highest paying industries are Utilities ($89,750), Management of Companies & Enterprises ($60,313), and Transportation & Warehousing, & Utilities ($52,005).

Males in Wisconsin have an average income that is 1.33 times higher than the average income of females, which is $53,441. The income inequality in Wisconsin (measured using the Gini index) is 0.443, which is lower than than the national average.

Occupations

35.6k
2021 Value
± 1,116
−0.934%
1 Year decline
± 4.58%

From 2020 to 2021, employment in Wisconsin Rapids-Marshfield, WI declined at a rate of −0.934%, from 36k employees to 35.6k employees.

The most common job groups, by number of people living in Wisconsin Rapids-Marshfield, WI, are Office & Administrative Support Occupations (4,331 people), Production Occupations (3,839 people), and Sales & Related Occupations (2,658 people). This chart illustrates the share breakdown of the primary jobs held by residents of Wisconsin Rapids-Marshfield, WI.

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Unemployment Insurance Claims

Data is only available at the state level. Showing data for false.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Employment by Industries

35.6k
2021 Value
± 1,116
−0.934%
1 Year decline
± 4.58%

From 2020 to 2021, employment in Wisconsin Rapids-Marshfield, WI declined at a rate of −0.934%, from 36k employees to 35.6k employees.

The most common employment sectors for those who live in Wisconsin Rapids-Marshfield, WI, are Health Care & Social Assistance (7,384 people), Manufacturing (6,352 people), and Retail Trade (4,482 people). This chart shows the share breakdown of the primary industries for residents of Wisconsin Rapids-Marshfield, WI, though some of these residents may live in Wisconsin Rapids-Marshfield, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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Median Earnings by Industry

$44,579
Median earning men ± $1,184
$32,463
Median earning women ± $1,057

The industries with the best median earnings for men in 2021 are Finance & Insurance, & Real Estate & Rental & Leasing ($56,538), Transportation & Warehousing, & Utilities ($54,243), and Educational Services, & Health Care & Social Assistance ($53,346).

The industries with the best median earnings for women in 2021 are Public Administration ($45,036), Construction ($42,564), and Transportation & Warehousing, & Utilities ($41,000).

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Employment by Industry Sector

Data is only available at the state level. Showing data for false.
Y-Axis
2.75%
Year-over-year growth
Employment change between February 2022 and February 2023

As of February 2023, there are 155M people employed in Wisconsin. This represents a 2.75% increase in employment when compared to February 2022.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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Establishments by Size

The industries with the most establishments
  1. 597
    Educational Services, Health Care & Social Assistance
  2. 485
    Finance & Insurance, and Real Estate, Rental & Leasing
  3. 477
    Manufacturing

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

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Payroll by Industry Sector

The industries with the highest total annual payroll
  1. $1.29M
    Manufacturing
  2. $941k
    Educational Services, Health Care & Social Assistance
  3. $258k
    Finance & Insurance, and Real Estate, Rental & Leasing

The chart shows the total annual payroll and the average annual payroll by industry.

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Domestic Production & Consumption

Domestic production and consumption consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.
Top Domestic Production in Dollars
  1. $43.6B
  2. $37.7B
  3. $34.3B

In 2020, the top outbound Wisconsin product (by dollars) was Other foodstuffs with $43.6B, followed by Mixed freight ($37.7B) and Machinery ($34.3B).

The following chart shows the share of these products in relation to all outbound Wisconsin products.

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Domestic Trade Growth

Showing data for Wisconsin.
$348B
2020 Value in Wisconsin
$614B
Projected 2050 Value in Wisconsin
76.2% growth

In 2020, total outbound Wisconsin trade was $348B. This is expected to increase 76.2% to $614B by 2050.

The following chart shows how the domestic outbound Wisconsin trade is projected to change in comparison to its neighboring states.

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Interstate Trade

Interstate trade consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.
Most Common Trade Partners
  1. $35.8B
  2. $17.7B
  3. $15.4B

In 2020, the top outbound Wisconsin domestic partner for goods and services (by dollars) was Illinois with $35.8B, followed by Minnesota with $17.7B and Michigan and $15.4B.

The following map shows the amount of trade that Wisconsin shares with each state (excluding itself).

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flagCivics

In the 2020 presidential election, the popular vote in Wisconsin went to Joseph R Biden Jr. with 49.4% of the vote. The runner-up was Donald J. Trump (48.8%), followed by Jo Jorgensen (1.17%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.
Ron Johnson
Senator from Wisconsin3
Assumed office on January 3, 2011
Tammy Baldwin
Senator from Wisconsin1
Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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US Representatives from Wisconsin

Wisconsin is currently represented by 8 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Wisconsin have changed over time starting in 2008.

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learningEducation

In 2021, universities in Wisconsin Rapids-Marshfield, WI awarded 965 degrees. The student population of Wisconsin Rapids-Marshfield, WI in 2021 is skewed towards women, with 1,413 male students and 1,593 female students.

Most students graduating from Universities in Wisconsin Rapids-Marshfield, WI are White (868 and 89.9%), followed by Hispanic or Latino (42 and 4.35%), Two or More Races (17 and 1.76%), and Asian (16 and 1.66%).

The largest universities in Wisconsin Rapids-Marshfield, WI by number of degrees awarded are Mid-State Technical College (965 and 100%).

The most popular majors in Wisconsin Rapids-Marshfield, WI are Nursing Assistant & Patient Care Assistant (221 and 22.9%), Emergency Medical Technician (EMT Paramedic) (87 and 9.02%), and Registered Nursing (53 and 5.49%).

Enrollments by Gender and Races

In 2021 there were 3,006 students enrolled in Wisconsin Rapids-Marshfield, WI, 47% men and 53% women.

By race, the largest number of students enrolled was concentrated in White with 2,547 records, of which 53.9% were women and 46.1% men.

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Concentrations

Most Common
  1. 53 degree-majors awarded
  2. 45 degree-majors awarded
  3. 16 degree-majors awarded

In 2021, the most common concentation for Associates Degree recipients in Wisconsin Rapids-Marshfield, WI was Registered Nursing with 53 degrees awarded.

This visualization illustrates the percentage of students graduating with a Associates Degree from schools in Wisconsin Rapids-Marshfield, WI according to their major.

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Universities

Gender
Race
Largest Universities by degrees awarded
965 degrees awarded

In 2021, the institution with the largest number of graduating students was Mid-State Technical College with 965 degrees awarded.

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Student Diversity

In 2021, 348 men were awarded degrees from institutions in Wisconsin Rapids-Marshfield, WI, which is 0.564 times less than the 617 female students who received degrees in the same year.

In 2021 the most common race/ethnicity group awarded degrees at institutions was White students. These 868 degrees mean that there were 20.7 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 42 degrees awarded.

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Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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Average Net Price by Sector

Public, 2-year ($3,866) is the sector with the highest median state tuition in 2021.

Public, 2-year ($552) is the sector with the highest median state fee in 2021.

Public, 2-year ($1,974) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

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Educational Pyramid

Data is only available at the state level. Showing data for Wisconsin.
Measure

In 2021, 0.664% of men over 25 years of age had not completed any academic degree (no schooling), while 0.589% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

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Educational Attainment

Data is only available at the state level. Showing data for Wisconsin.
Race

The most common educational levels obtained by the working population in 2021 were High School or Equivalent (1.4M), Some college (1.03M), and Bachelors Degree (900k).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

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homeHousing & Living

The median property value in Wisconsin Rapids-Marshfield, WI was $137,300 in 2021, which is 0.561 times smaller than the national average of $244,900. Between 2020 and 2021 the median property value increased from $133,700 to $137,300, a 2.69% increase. The homeownership rate in Wisconsin Rapids-Marshfield, WI is 72.7%, which is approximately the same as the national average of 64.6%.

People in Wisconsin Rapids-Marshfield, WI have an average commute time of 20.4 minutes, and they drove alone to work. Car ownership in Wisconsin Rapids-Marshfield, WI is approximately the same as the national average, with an average of 2 cars per household.

Median household income in Wisconsin Rapids-Marshfield, WI is $57,996. In 2021, the county with the highest Median Household Income in Wisconsin Rapids-Marshfield, WI was Waukesha County, WI with a value of $94,310, followed by St. Croix County, WI and Ozaukee County, WI, with respective values of $91,320 and $86,915.

Property

$137,300
Median Property Value 2021
±$4,719
$23,121
Median Property Taxes
±$883

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Wisconsin Rapids-Marshfield, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Wisconsin Rapids-Marshfield, WI compared to it's parent and neighbor geographies.

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Rent vs Own

72.7%
Homeownership
2021
64.6%
Homeowners with Mortgage
2021

In 2021, 72.7% of the housing units in Wisconsin Rapids-Marshfield, WI were occupied by their owner. This percentage grew from the previous year's rate of 71.4%.

This chart shows the percentage of owner in Wisconsin Rapids-Marshfield, WI compared it's parent and neighboring geographies.

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Income by Location

Use the dropdown to filter by race/ethnicity.
Race/Ethnicity
Highest Median Household Income (Total)

In 2021, the county with the highest Median Household Income (Total) in Wisconsin Rapids-Marshfield, WI was Waukesha County, WI with a value of $94,310, followed by St. Croix County, WI and Ozaukee County, WI, with respective values of $91,320 and $86,915.

The following map shows all of the counties in Wisconsin Rapids-Marshfield, WI colored by their Median Household Income (Total).

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Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
$57,996
Median Household Income
± $1,923
31.8k
Number of Households
± 1,089

In 2021, the median household income of the 31.8k households in Wisconsin Rapids-Marshfield, WI grew to $57,996 from the previous year's value of $55,684.

The following chart displays the households in Wisconsin Rapids-Marshfield, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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Wage Distribution

The closest comparable wage GINI for Wisconsin Rapids-Marshfield, WI is from Wisconsin.
0.443
2021 Wage GINI in Wisconsin
0.445
2020 Wage GINI in Wisconsin

In 2021, the income inequality in Wisconsin was 0.443 according to the GINI calculation of the wage distribution. Income inequality had a 0.429% decline from 2020 to 2021, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.478. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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Commuter Transportation

Most Common Commute in 2021
  1. Drove Alone (81.1%)
  2. Carpooled (9.28%)
  3. Worked At Home (6.12%)

In 2021, 81.1% of workers in Wisconsin Rapids-Marshfield, WI drove alone to work, followed by those who carpooled to work (9.28%) and those who worked at home (6.12%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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Commute Time

20.4 minutes
Average Travel Time

Using averages, employees in Wisconsin Rapids-Marshfield, WI have a shorter commute time (20.4 minutes) than the normal US worker (26.8 minutes). Additionally, 2.28% of the workforce in Wisconsin Rapids-Marshfield, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Wisconsin Rapids-Marshfield, WI compares to that of it's neighboring and parent geographies.

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Car Ownership

2 cars
Average Number

The following chart displays the households in Wisconsin Rapids-Marshfield, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Wisconsin Rapids-Marshfield, WI have 2 cars.

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Poverty & Diversity

10.2% of the population for whom poverty status is determined in Wisconsin Rapids-Marshfield, WI (7.46k out of 73.2k people) live below the poverty line, a number that is lower than the national average of 12.6%. The largest demographic living in poverty are Females 25 - 34, followed by Females 35 - 44 and then Females 18 - 24.

The most common racial or ethnic group living below the poverty line in Wisconsin Rapids-Marshfield, WI is White, followed by Hispanic and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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pulseHealth

95.5% of the population of Wisconsin Rapids-Marshfield, WI has health coverage, with 48.3% on employee plans, 16.3% on Medicaid, 14.5% on Medicare, 14.5% on non-group plans, and 2.03% on military or VA plans.

Primary care physicians in Wisconsin see 1255 patients per year on average, which represents a 0.947% decrease from the previous year (1267 patients). Compare this to dentists who see 1395 patients per year, and mental health providers who see 441 patients per year.

Patient to Clinician Ratios

Data is only available at the state level. Showing data for Wisconsin.
1,255 to 1
Patient to Primary Care Physician Ratio in Wisconsin

Primary care physicians in Wisconsin see an average of 1,255 patients per year. This represents a 0.947% decrease from the previous year (1,267 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Wisconsin in comparison to its neighboring geographies.

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Health Care Diversity

In 2021, insured persons according to age ranges were distributed in 23.1% under 18 years, 17% between 18 and 34 years, 39.9% between 35 and 64 years, and 20% over 64 years.

By gender, of the total number of insured persons, 49% were men and 51% were women.

The following chart shows the number of people with health coverage by gender.

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Uninsured People

4.5%
Uninsured
48.3%
Employer Coverage
16.3%
Medicaid
14.5%
Medicare
14.5%
Non-Group
2.03%
Military or VA

Between 2020 and 2021, the percent of uninsured citizens in Wisconsin Rapids-Marshfield, WI declined by 0.507% from 4.52% to 4.5%.

The following chart shows how the percent of uninsured individuals in Wisconsin Rapids-Marshfield, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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